Flyer sizes: A6, A5, A4 and DL with bleed and paper
The most common flyer sizes are A6 (105 × 148 mm), A5 (148 × 210 mm), DL (99 × 210 mm) and A4 (210 × 297 mm). For print, set each one up with 3 mm of bleed, so an A5 flyer becomes 154 × 216 mm.
Contents of this page
Flyer sizes with document size and pixels
| Size | Trim size | Document size with 3 mm | Pixels at 300 dpi | Typical use |
|---|---|---|---|---|
| A6 | 105 × 148 mm | 111 × 154 mm | 1311 × 1819 px | handouts, vouchers, invitations |
| A5 | 148 × 210 mm | 154 × 216 mm | 1819 × 2551 px | events, offers, the all-rounder |
| DL | 99 × 210 mm | 105 × 216 mm | 1240 × 2551 px | price lists, programmes, leaflet racks |
| A4 | 210 × 297 mm | 216 × 303 mm | 2551 × 3579 px | product sheets, menus, notices |
| Square 148 | 148 × 148 mm | 154 × 154 mm | 1819 × 1819 px | invitations, eye-catching mailings |
| Square 210 | 210 × 210 mm | 216 × 216 mm | 2551 × 2551 px | lookbooks, menus, art |
The pixel values include bleed. For flyers people hold in their hands, 300 dpi is right. For other sizes, use the bleed calculator.
Which size for which job?
- Handing out
- A6 and DL. They fit any pocket and people are more likely to take them than an A4 sheet.
- Letterbox drops
- A6, A5 and DL. A4 usually has to be folded or gets stuck in the letterbox.
- Leaflet racks
- DL. Racks on counters and in hotels are almost always built for this size.
- Trade fairs and info desks
- A5 and A4. More room for product photos and technical details.
- Inserts with letters
- DL. It fits flat into a DL envelope alongside an A4 letter folded in three.
Folded leaflets
A folded leaflet gives you more pages in a small format. The printer prints a larger sheet and folds it down to the finished size.
| Open | Folded | Fold | Pages |
|---|---|---|---|
| A4 landscape (297 × 210 mm) | DL | roll fold or Z fold | 6 |
| A4 (210 × 297 mm) | A5 | half fold | 4 |
| A3 (297 × 420 mm) | A4 | half fold | 4 |
| A5 (148 × 210 mm) | A6 | half fold | 4 |
| 396 × 210 mm | DL | accordion fold with three folds | 8 |
On a roll fold, the inside panel must be 2 to 3 mm narrower so it does not buckle. Measurements and diagrams for every variant are on fold types.
Which paper?
| Weight | Feel | Good for |
|---|---|---|
| 115 to 135 g/m² | light, cheap to post | large runs, inserts, door drops |
| 150 to 170 g/m² | noticeably firmer, the usual standard | most flyers and folded leaflets |
| 250 to 350 g/m² | card-like, feels premium | invitations, vouchers, postcard-style flyers |
Matt coated paper looks calm and reads well, gloss makes photos glow. If someone needs to write on the flyer, for a voucher or a tear-off form, uncoated paper is the better choice. From about 170 g/m², folded leaflets should be creased first.
Print files in brief
- 3 mm of bleed on every side, with backgrounds pulled right to the edge
- Text and logos at least 3 to 5 mm inside the trim line
- Images at 300 dpi at final size
- CMYK, fonts embedded, PDF/X-4 or PDF/X-1a
The full checklist is on print-ready files.
US flyer sizes
| Size | Inches | mm | Typical use |
|---|---|---|---|
| Letter | 8.5 × 11 | 215.9 × 279.4 | full-page flyers, sales sheets |
| Half Letter | 5.5 × 8.5 | 139.7 × 215.9 | event and promo flyers |
| Rack card | 4 × 9 | 101.6 × 228.6 | tourism and brochure racks |
| Postcard flyer | 4 × 6 | 101.6 × 152.4 | handouts and mailings |
US printers usually ask for 1/8 inch of bleed, which is 3.2 mm.
Frequently asked questions
What size is a flyer?
The most common sizes are A6 (105 × 148 mm), A5 (148 × 210 mm) and DL (99 × 210 mm), plus A4 for information sheets. In the US, Letter and Half Letter.
What size is an A5 flyer with bleed?
With 3 mm on every side, 154 × 216 mm.
What size is a DL flyer?
99 × 210 mm, or 105 × 216 mm with 3 mm bleed.
What paper weight for flyers?
Usually 135 to 170 g/m². For a premium feel, 250 to 350 g/m².
How many pixels does an A5 flyer need?
With bleed at 300 dpi, 1819 × 2551 pixels.